The 2012 opening of the indulgent 72-room industrial renovation may have marked the crossroads between Williamsburg as playground of wayward young creative souls and Williamsburg as luxury destination that sells the brand of wayward young creative souls. The rooms incorporate the antique timber that the hipster owners found when they took over this former cask and barrel factory. They also have iPhone-controlled sound systems and views of old manufacturing Brooklyn and/or the Manhattan skyline, something you also get from the rooftop bar. They don’t provide room service on principle–they’d rather you come down and meet other guests in the ground-floor Reynard restaurant, which is an admirable motive. The hotel is further knitted into the neighborhood by virtue of being across the street from the Brooklyn Bowl, the Brooklyn Brewery, and a much-used Citibike stand. And the Wythe plays host not only to private events but to public ventures like the Food Book Fair and the Williamsburg Film Festival (it helps that they have a screening room in the basement).