South by Southwest (SXSW)

Music, Film & Interactive Festival

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Believe it or not, once upon a time, South by Southwest was a modest little music festival where unsigned bands and singers played at different venues around town, hoping to catch the ear of a record label rep. Now, it’s exploded into a crazed multi-media extravaganza encompassing music, film, interactive and comedy.

The music festival is one of the largest industry events in the world, packing in up-and-coming artists, big-name musicians, record company execs, critics and producers. The city goes bonkers, the locals go into hiding, and everyone leaves feeling just a little more famous (even the fans).

Tags: Must-see |

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