Seven Mile Beach at Negril is ranked one of the Caribbean’s top beaches. The longest continuous strip of white sand in Jamaica, much of Seven Mile Beach features a thick palm canopy bordering the white sand and sparkling clear Caribbean water. It’s what everyone pictures a Caribbean beach to be.
Despite its name, Seven Mile Beach is 5 miles long, not 7 miles (unless you include Bloody Bay next door). This still is more than ample space for hundreds if not thousands of people to spread out and find their own space. The north end of curving Seven Mile Beach is where most of the large, all-inclusive resorts are clustered. Smaller hotels, many family-run, are closer to the southern end.
Morning is the most peaceful time for relaxing on the sand, before more people show up. Families with children might want to avoid areas with adults-only hotels since the beaches there are likely to have people sunbathing in the nude. Nude hotel guests are supposed to remain in specific areas away from public view since nudity in public places is illegal on the island. Toplessness is not uncommon on all of Negril beaches, a practice deeply offensive to some Jamaicans.
Due to its location on Jamaica’s west coast, Negril’s clear turquoise waters tend to be calm most of the year, with far fewer big waves than on the North Coast. That makes Seven Mile Beach Jamaica’s prime area for watersports like scuba diving, snorkeling, sailing and kayaking.
Seven Mile Beach is open to all, so anyone not staying in a waterfront hotel will want to find a stretch of beach where rental chairs are offered or take up temporary residence near a small beachside restaurant or bar. Beach vendors are often chased away from areas in the front of some hotels but everywhere else the vendors are free to roam. Try the simple “no thank you,” which often ends all discussion.