The Kuta of today would be hardly recognisable to the surfers and backpackers who discovered it in the seventies. While the beach still attracts board riders from around the world, it now has its own surf lifesaving club, surf boards for hire and surf schools. Street vendors and pop up stalls have largely been replaced by beachfront cafes and bars, some with colourful bean bags in which to lounge while drinking in the famous Kuta sunsets along with the latest cocktail. While the small family shops can still be found lurking down narrow alleyways and offering the best “morning price”, they are gradually giving way to large shopping malls and entertainments precincts with fixed pricing and lavish appointments. The frenetic pace and high energy of the district continues to attract shoppers, sightseers, families and, at night especially, the party animals.