Leverage your Bindu Trips Affiliation on LinkedIn
Of all the social networks, LinkedIn is one of the most underutilized and under-appreciated. A modest investment of time in LinkedIn will enable you to connect with other professionals in the travel field. And, much like Facebook et al, it allows you to post relevant updates to those in your network.
The main goals for LinkedIn are to:
1) ensure your profile is up to date with relevant work experience, including Bindu; the more that authors *reference their freelance Bindu work and **connect at Bindu’s company page on LinkedIn, the more attractive and valuable our network will be to strategic partners.
2) connect with travel professionals to grow your network as a way to highlight your expertise. ***Sharing your destination and itinerary content with other professionals on LinkedIn will drive traffic to your pages and keep you top-of-mind with other editors, publishers and businesses that may hire you.
Updating Your Profile + Adding Affiliations
It’ll take about 30 minutes to properly update your LinkedIn profile if you haven’t done it in a while. But it’s well worth the time you put in. Ideally, your LinkedIn profile should include:
- Fully updated header with photo, current and previous positions, work summary and links to your external websites (including your Bindu itinerary page or author page).
- A full listing of all previous (relevant) work positions.
- Recommendations from colleagues
- Any travel-specific affiliations
- Check Kim’s profile for an example.
Updating the Header
-Navigate to your profile page on LinkedIn.
-Click the pencil icon to the right of your profile picture to edit the top section.
-A new window will open.
-Click the pencil icons to add a header image or profile picture.
-Fill in as much information as possible. SAVE at the bottom.
Listing Relevant Work Experience
-Then scroll down to the Experience section.
-If it’s not entirely up to date, click the + icon to add work experience.
-A new window pops up, asking you to add your position.
-As you add each position, make sure to associate it with the company’s LinkedIn page.
-See below for an example.
-As you type in the company name, LinkedIn will provide suggestions.
-Click on the drop down that appears to select the company from the list. It is extremely important that you click to select the company, rather than just typing it in, or else LinkedIn will not associate it with the right company page.
-*Add your freelance Bindu expertise.
-Think of relevant skills or experience you brought to the job.
-Try to vary your descriptions for each position, even if you were doing similar things in each role.
IMPORTANT: When adding your Bindu experience, there’s an area at the bottom of the pop-up called “MEDIA” where you can add links to your Bindu content. *Upload links to your author page, destination page(s) and/or itineraries.
Ask to be Recommended
-Recommendations give you a credibility boost within the LinkedIn community.
-The more the better.
-You can ask your connections to provide recommendations for your work.
-Scroll past the Experience section to Recommendations.
-Click the Ask to be Recommended link.
You’ll be prompted to fill in who you want to ask for a recommendation, where you worked with that person and how you worked with them. Look to round up 5-10 recommendations from colleagues, especially if they are high quality. If you can get more, that’s even better.
Add Travel Specific Affiliations
Below the Recommendations section, you’ll find Accomplishments. These span a broad range and can include organizations you are a part of, publications you’ve created or contributed to, honors you’ve received and more.
Scroll down to the Affiliations section. Click the + icon. A drop-down will appear asking you to select the relevant accomplishment. Depending on which you pick, a specific pop-up window will appear with additional information to add. Do this for each affiliation, including organizations like SATW or ASTW, any guidebooks you’ve written, etc.
Once you’ve done the above steps, your LinkedIn profile should be sufficiently robust. This is important because as you link with other pros, you’ll want to seem credible and authoritative.
Building Your LinkedIn Network
You can proactively seek out individuals to connect with on LinkedIn. Three useful tactics:
- Seek out people you’ve worked with in the past, especially within the travel arena
- Search company-specific directories on LinkedIn
- Search for groups with a travel focus where you can connect with others and share content
Best Practices for Searching on LinkedIn
-LinkedIn has a handy “auto-populate” search tool.
-As you type in the search bar, the site will provide results you can select from a drop-down menu.
-Search for relevant travel companies to find others to connect with.
Some ideas for people to connect with:
- Writers / editors at other travel brands
- Your Bindu RAE, Kim, and Adam Salomone
- Contributors who are focused on your region / destination
- Media / journalists
- Members of affiliate organizations of which you’re a part (SATW, ASTW, ASJA, NATJA, etc)
As you search for people, click through to their profiles to learn more about them. Once you find someone to link with, click the blue “Connect” button under their profile picture. LinkedIn will prompt you to answer how you know the person. Fill in any relevant details and send the request.
Don’t forget to link with others who have requested a connection. You don’t have to link with everyone. Be sure to vet people who ask to link with you to be sure they are high quality. If you navigate to My Network, you can see and manage any pending connection requests.
Much like Facebook, LinkedIn features groups where people coalesce based on interests. You can search for these groups in the top search bar.
Search for travel-specific groups using keywords. Also remember to search for affiliated organizations, like SATW or ASTW, that have their own LinkedIn groups. Joining groups and connecting with group members is another good way to build your network.
IMPORTANT: Much like Facebook, there are certain groups where you can post links to your content on Bindu. It’s a good way to bring attention to your itineraries. You should check individual groups for specifics on promotion policies (some don’t allow it).
A good rule of thumb to get more than 500 connections. Start small and it will build using the steps above.
Once you’ve begun building your network on LinkedIn, you’ll have enough eyeballs that it makes sense to start sharing content. Sharing content on LinkedIn is very similar to sharing on Facebook in a technical sense. **On the homepage, you can add links to your Bindu content, along with explanatory text. Remember your audience: you might consider adding itineraries for road warriors, or insider itineraries that other travel writers will appreciate. LinkedIn is a more professional audience, so keep that in mind as you share content.
***Connect with Bindu Trips on LinkedIn
-This is an easy and super helpful way to build the following on our business page.
-Navigate to the Bindu Trips company page @ linkedin.com/company/bindu-trips/
-Once on that page, click the three dots to the right of the header.
-Select Follow from the drop-down menu.
Useful Links for a Deeper Dive
Maximize your reach on LinkedIn (by SATW)